Mirrors edge

Production:

Developers- Digital Illusions Creative Enaustinisgaytertainment (DICE)

Publisher- Electronic Arts

Technology used- Unreal engine 3

Consoles- Xbox 360, playstation 3, Microsoft windows, apple ipad

Marketing:

Strategy- Gamers who pre ordered mirrors edge at game crazy received a code that unlocked a time trial portion of the demo. This also included a mirrors edge themed t-shirt and with gamestop pre-orders you were given a ‘runner bag’ similar to the messenger bags used in the game.

People who pre ordered from GAME received a ‘fenchurch’ branded mirrors edge t-shirt.

In 2008 DICE announced they were releasing a limited run comic based on the game with DC comics.

Audience:

People that like action games but without the violence that most have. This is reflected in the age rating as it is a 16+ which means that younger people can play it as there is only minor violence and the game encourages you not to use weapons.

FIFA 10 - Alex Johnston

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Call of duty modern warfare 2

Call Of Duty Modern Warfare 2


Production -
Developers-infinity ward
Publishers- Acivision
Consoles – Ps3 and xbox 360
Marketing :
Tv ads
Viral – leaked game play
Trailers online
Xbox – Had demo’s out for their marketplace
If people pre ordered codmw2 they get a free prestige and there’s a special edition where a night vision goggle was included with the game

Controversy- Game banned in Russia dude to a mission in game
Audience-Teenage males, Adults fan of the old series, fps gamers,

In September 2009, Monster Energy teamed up with Activision to bring special redeemable codes on the Monster Energy website, where people may submit codes included in Monster Energy packs to redeem items such as Xbox 360 Premium Themes and a Modern Warfare 2 Map Pack code.
On July 21, 2009, Infinity Ward's Robert Bowling revealed through Twitter that a Modern Warfare 2 controller was in the works. Peripherals manufacturer Mad Catz was contracted by Activision to create a line of Modern Warfare 2 controllers and accessories for all platforms that the game would be available on
Activision has announced that two downloadable map packs will be released for Modern Warfare 2. At E3 2009, Microsoft stated that these map packs would first be made available for the Xbox 360 via Xbox Live before they would be released for other platforms. Robert Bowling has stated that the community response to the game and the first two downloadable map packs would be used in designing other potential map packs.
DISTRIBUTION
The first map pack, titled the "Stimulus Package," was released first for Xbox Live on March 30, 2010[and for PlayStation Network and PC on May 4, 2010 in North America. The map pack is priced at US$14.99 (or 1200 Microsoft Points).] The pack contains five maps: reincarnations of the Crash and Overgrown maps from Call of Duty 4, and three new maps: Bailout, a multi-level apartment complex; Storm, an industrial park littered with heavy machinery; and Salvage, an abandoned car junkyard in the middle of the snow Within 24 hours of its release, it was downloaded over one million times. Within the first week it had been downloaded 2.5 million times, breaking Xbox Live DLC records. In addition to integrating the maps into all existing game types, the Stimulus Package adds two new game modes, randomizing the built-in game types in either normal or hardcore mode.

Case study: Halo 3 by Stephen Pittuck

Basic info: Halo 3 was released on September 25^th 2007 and was named the best video game of 2007 in America. It is third in the series and has also halo games following this one.

Production:

Developer: Bungie

Publisher: Microsoft

How halo 3 was funded: Halo 3 would have been funded by the earlier successes of halo 1 and 2 and by Microsoft and Bungie.

What technologies were used for the Xbox 360 and why:

Marketing:

What strategy was used: They used a trailer that had the title believe, this trailer showed no in-game footage and no information about the game itself, they used model figures of both sides of (Spartans and Elites), they used the figures to show a war between the two sides and to at the end show master chief and then the words believe came up leading to the good prevailing over evil. The showed no information about it being halo until showing the master chief at the end and showing the name halo 3 at the end.

What sort of audience did they want to attract: They put the age range of the game at 16 so they were aiming at a mature audience. They were also looking for the same audience as both halo 1 and 2 as they knew they already had an audience there. They were mainly looking at a mature teenage audience, as they are the kids that this game will attract most due to all the shooting and the violence.

In the adverts, what aspects of the genre are they promoting: They are promoting the violence of the game so they are promoting the action genre through the war and the shooting of the adverts.

Viral marketing: Halo 3 has a facebook page where you can be become a fan and find out useful information on halo games that may be coming in the future.

Distribution:

How could you get hold of the game: You could go out to shops and get the physical copy of the game, you could go on an online shop and also buy the physical copy but you will get it through the post. Now there is on the Xbox 360 something called the Xbox marketplace where you can download old games instead of buying the physical copy you can download it.

How did you pay for it: I bought it in a shop buy exchanging it for money but you could also go to a shop and trade in an old game for another game.

Extra content: There is extra content for the game that you can download off the Xbox such as new weapons and new weapons that you can go online and play on.

Consumption:

Online: You could play online with other people around the world and also with your friends. You can go on a thing called forge where you can create your own maps and then put them on your file share so every one else can see and play your new map. You can also put screenshots of your gameplay and videos of you playing, and you can put them on the file share for everyone else can see. You get achievements and gamerscore for completing certain tasks that the game has set, this can also be seen by your friends and you can then gloat about having hard achievements that other people don't have.

Guitar Hero

Production:
The developers of Guitar Hero were originally Harmonix (from 2005-2006) but was taken over by Neversoft (from 2006 - present).
The publishers of Guitar Hero from 2005-2008 were originally RedOctane, however since 2007 Activision has become the publisher.
The funding for Guitar Hero would be mainly from RedOctane.

What console was the game made for?
The first console Guitar Hero was made for was the Playstation 2 but over the past five years it has been made available to other consoles such as the Xbox 360, PS3, Wii, Nintendo DS

Marketing:
What was the marketing strategy?
Social marketing, it had good reviews, to encourage people to buy it, in the t.v advertisements they used famous people to help sell it.

What was the target audience for Guitar Hero?
People who have a keen interest in music and the guitar in particular, also people who want to be able to play the guitar but dont have the time or skills to learn it. Guitar hero easily gets the audience feeling like they are a "rock and roll" star.

TV adverts:
Use of celebrities, such as; Heidi Klum, David Archuter, Kobe Bryant, David Hero etc.
Famous people are used to encourage normal people to have a go at doing it as people want to be like them.
The adverts for world tour are in the same location but have different people doing them this gives variation, so that it gets interest from different people.
The TV advertisements promote the idea that anyone can do the game and that everyone enjoys it.

Distribution:
How could you get hold of the game?
You can buy the game of amazon or in various stores, such as toys r us, hmv etc.

How did you pay for it?
Buy the guitar and the game, then you can buy any added game you want, you can download new songs, which you have to pay for, if you have Guitar Hero on ps3 or xbox 360

Consumption:
Multiplayer, world tour includes a drum-kit and a microphone so that 3 people can play at a time.

User created content, world tour allows users to create new songs through the "music studio mode" , these can then be uploaded and shared through a service known as GH tunes.

Fallout 3 - Martin & Julia

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