Mirrors edge

Production:

Developers- Digital Illusions Creative Enaustinisgaytertainment (DICE)

Publisher- Electronic Arts

Technology used- Unreal engine 3

Consoles- Xbox 360, playstation 3, Microsoft windows, apple ipad

Marketing:

Strategy- Gamers who pre ordered mirrors edge at game crazy received a code that unlocked a time trial portion of the demo. This also included a mirrors edge themed t-shirt and with gamestop pre-orders you were given a ‘runner bag’ similar to the messenger bags used in the game.

People who pre ordered from GAME received a ‘fenchurch’ branded mirrors edge t-shirt.

In 2008 DICE announced they were releasing a limited run comic based on the game with DC comics.

Audience:

People that like action games but without the violence that most have. This is reflected in the age rating as it is a 16+ which means that younger people can play it as there is only minor violence and the game encourages you not to use weapons.